Brand Marketing: Using Empathy to Connect With Consumers

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Course Insight

Designed for advanced/expert practitioners. Designed for experienced practitioners. We recommend having a solid grasp of Creative Career fundamentals before starting this specialization.

Advanced LevelSelf-Paced Learning

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Careers:Relevant for professionals pursuing roles within Creative Career.

Quick Facts

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What You’ll Learn

  • Connect with your customers and position your brand for success using marketing executive Jessica Nevins’ innovative and approachable techniques! .
  • In this day and age, we are subjected to an influx of multimedia messages, however the ones that really stick have one thing in common: empathy. Join Jessica in a compelling and comprehensive class all about how empathy can allow your brand to connect with customers, create lasting brand loyalty, and drive sales..
  • Alongside Jessica, you’ll learn:.
  • By the end of the class, you’ll have developed a complete marketing campaign based on your brand’s guidelines, using what you’ve learned from Jessica about empathy to take things to the next level. .
  • _.
  • Jessica’s class is designed to offer guidance to marketing professionals of all levels, however all students are welcome to participate and enjoy.  .
See side-by-side differences in what you’ll learn

Description

Introduction

Defining Your Brand Chemistry

Igniting the Superpower of Empathy

Using Empathy in Action

Dissecting Diversity & Inclusion

Leveraging Your Data

Final Thoughts

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