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Brand Storytelling Advertising Strategy , How To Build Emotional Connections With Your Customer ?

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About Brand Storytelling Advertising Strategy , How To Build Emotional Connections With Your Customer ?

Course introduction

Introduction to brand storytelling

What is brand storytelling ?

Apple's personalized privacy story

What is Brand Personalization?

Netflix Personalized Story

Storytelling is an emotional and identification journey

Storytelling Triangular Relationship

Brand Storytelling Purpose

Consumers distraction in today's market environmen

How Storytelling can solve brands aim in reaching and Influencing their consumer

The Emotional advantages

Subaru’s emotional ad

Doves emotional stories

Storytelling is an absolute necessity for branding

The elements of a story

The relatability of the story

Story brand purpose and goal

Toms shoes

The Story Conflict

Developing the opposite counterparts in business

Adversaries conflicts and struggles

The Hero

Steve Jobs journey as a hero

Domino’s Pizza as Hero

The hero’s journey

The story Plot

Robin Hood and cause marketing

Mastercard Tried to be Robin hood and failed

Airbnb Weaccept Sparked a Conversation

Patagonia and the sustainability plot

The Villain of a brand story

Southwest Airlines “Transfarency”

A purpose corporate core message story

Believe in something, even if it means sacrificing everything

Forever against animal testing join the fight!

Sustainability is now as important as safety to us

Bosch revolves around the “Invented For Life”

Doing it right at first time with constant care

Examples of purpose corporates core brand stories

United airlines breaks the guitar

Difference between case studies and brand stories

Dove Real Beauty Sketches, You’re more beautiful than you think

Brand stories that revolve around self-actualization

Applying the brand storytelling model

Allstate brand storytelling in the sugar bowl 2015

How Ace Hardware applies brand storytelling concepts in their Culture?

A corporate core story Vs. brand story

Holistic brand storytelling approach

3M’s 15% culture of innovation and sustainability

The Significant role of CEOs in the brand storytelling,jack welch

Elon Musk, CEO of Tesla and SpaceX

Gerald ratner a CEO who destroyed his own company

Gaps in brands’ storytelling

Warby Parker brand’s personality

Brand storytelling in advertising

Travelers real-life story ads

Nescafé gold blend love story

Discover your wings – University of Phoenix ad

Brand communication

Brand communication routes

Brand influencer cmmunication

The purpose law for communication

Burger King, “whopper free zone”

Dollar shave club purpose message

Brand Communication in social media

Yoplait, You’ve Got This, Mom On!

Airbnb “Wall and Chain”

Buy My Barina, Barinageddon

A hair-raising message

Häagen-Dazs honeybee passionate story

Brand communication through the psychology of color

Heinz EZ Squirt Green Ketchup

What is a visual story?

The Power of brand visualization

Social Media role in brand storytelling

Lululemon, the visualization of lifestyle storytelling

Patagonia environment commitment

Visual storytelling instagram stories

What You Will Learn?

  • Brand Storytelling course is about creating emotional connections with customers that will lead to building trust which is very essential in driving consumers' behaviors and purchase decisions. The special connection between a brand and its consumer is created through storytelling which revolves around brand core values, culture, identity, personality, and solutions. The goal of brand storytelling is to connect with your audience and guide them through the journey of your brand. The purpose of brand storytelling is to create a story that people respond to and buy into. Brand Storytelling is the best course for entrepreneurs, marketers, and business owners. It will help you to develop a strong brand identity and build your customer base. Learn the best techniques and craft your own story. Your brand will be the center of your business and will attract customers..
  • The Knowledge learned in this course can be used by both small businesses and large brands. It is a storytelling process that can be used to help people understand what your brand stands for. It can also help you communicate a clear message about your brand. The course is designed with an interactive learning style and it helps you to create and tell your brand story in a way that people will be able to understand. Building a brand through storytelling is a very important part of a business. It can help your business to reach new customers, make sales, and also keep your business from losing customers..
  • This course includes tens of case studies and analyses of successful brand story ads that acquired the consumers' attention. These case studies and their lessons learned will undoubtedly help marketers, small business owners, entrepreneurs, and others to know how to communicate efficiently with their customers using the art of brand storytelling. This course will help advertisers and marketers create ads that resonate with people and stick with them..
  • Brand storytelling is not about what brands sell but they are stories that clarify what brands do for their customers in solving their problems and provide better-personalized user experiences that make consumers more comfortable and satisfied. Marketers shall utilize the power of business brand storytelling in making the audience and the consumers part of the brand's story..