Creative Career Basics
Fundamental principles and concepts
Brand Storytelling Advertising Strategy , How To Build Emotional Connections With Your Customer ?
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Course Insight
Designed for advanced/expert practitioners. Designed for experienced practitioners. We recommend having a solid grasp of Creative Career fundamentals before starting this specialization.
Advanced LevelSelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Creative Career.
Quick Facts
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What You’ll Learn
Course introduction
Introduction to brand storytelling
What is brand storytelling ?
Apple's personalized privacy story
What is Brand Personalization?
Netflix Personalized Story
Storytelling is an emotional and identification journey
Storytelling Triangular Relationship
Brand Storytelling Purpose
Consumers distraction in today's market environmen
How Storytelling can solve brands aim in reaching and Influencing their consumer
The Emotional advantages
Subaru’s emotional ad
Doves emotional stories
Storytelling is an absolute necessity for branding
The elements of a story
The relatability of the story
Story brand purpose and goal
Toms shoes
The Story Conflict
Developing the opposite counterparts in business
Adversaries conflicts and struggles
The Hero
Steve Jobs journey as a hero
Domino’s Pizza as Hero
The hero’s journey
The story Plot
Robin Hood and cause marketing
Mastercard Tried to be Robin hood and failed
Airbnb Weaccept Sparked a Conversation
Patagonia and the sustainability plot
The Villain of a brand story
Southwest Airlines “Transfarency”
A purpose corporate core message story
Believe in something, even if it means sacrificing everything
Forever against animal testing join the fight!
Sustainability is now as important as safety to us
Bosch revolves around the “Invented For Life”
Doing it right at first time with constant care
Examples of purpose corporates core brand stories
United airlines breaks the guitar
Difference between case studies and brand stories
Dove Real Beauty Sketches, You’re more beautiful than you think
Brand stories that revolve around self-actualization
Applying the brand storytelling model
Allstate brand storytelling in the sugar bowl 2015
How Ace Hardware applies brand storytelling concepts in their Culture?
A corporate core story Vs. brand story
Holistic brand storytelling approach
3M’s 15% culture of innovation and sustainability
The Significant role of CEOs in the brand storytelling,jack welch
Elon Musk, CEO of Tesla and SpaceX
Gerald ratner a CEO who destroyed his own company
Gaps in brands’ storytelling
Warby Parker brand’s personality
Brand storytelling in advertising
Travelers real-life story ads
Nescafé gold blend love story
Discover your wings – University of Phoenix ad
Brand communication
Brand communication routes
Brand influencer cmmunication
The purpose law for communication
Burger King, “whopper free zone”
Dollar shave club purpose message
Brand Communication in social media
Yoplait, You’ve Got This, Mom On!
Airbnb “Wall and Chain”
Buy My Barina, Barinageddon
A hair-raising message
Häagen-Dazs honeybee passionate story
Brand communication through the psychology of color
Heinz EZ Squirt Green Ketchup
What is a visual story?
The Power of brand visualization
Social Media role in brand storytelling
Lululemon, the visualization of lifestyle storytelling
Patagonia environment commitment
Visual storytelling instagram stories
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Outcomes
- Brand Storytelling course is about creating emotional connections with customers that will lead to building trust which is very essential in driving consumers' behaviors and purchase decisions. The special connection between a brand and its consumer is created through storytelling which revolves around brand core values, culture, identity, personality, and solutions. The goal of brand storytelling is to connect with your audience and guide them through the journey of your brand. The purpose of brand storytelling is to create a story that people respond to and buy into. Brand Storytelling is the best course for entrepreneurs, marketers, and business owners. It will help you to develop a strong brand identity and build your customer base. Learn the best techniques and craft your own story. Your brand will be the center of your business and will attract customers..
- The Knowledge learned in this course can be used by both small businesses and large brands. It is a storytelling process that can be used to help people understand what your brand stands for. It can also help you communicate a clear message about your brand. The course is designed with an interactive learning style and it helps you to create and tell your brand story in a way that people will be able to understand. Building a brand through storytelling is a very important part of a business. It can help your business to reach new customers, make sales, and also keep your business from losing customers..
- This course includes tens of case studies and analyses of successful brand story ads that acquired the consumers' attention. These case studies and their lessons learned will undoubtedly help marketers, small business owners, entrepreneurs, and others to know how to communicate efficiently with their customers using the art of brand storytelling. This course will help advertisers and marketers create ads that resonate with people and stick with them..
- Brand storytelling is not about what brands sell but they are stories that clarify what brands do for their customers in solving their problems and provide better-personalized user experiences that make consumers more comfortable and satisfied. Marketers shall utilize the power of business brand storytelling in making the audience and the consumers part of the brand's story..
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