Creative Career Basics
Fundamental principles and concepts
Branding Bootcamp: Crafting a Brand Identity + Brand Strategy
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Course Insight
Designed for advanced/expert practitioners. Designed for experienced practitioners. We recommend having a solid grasp of Creative Career fundamentals before starting this specialization.
Advanced LevelSelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Creative Career.
Quick Facts
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What You’ll Learn
Intro to Branding Bootcamp
What is brand strategy?
Why is branding important
Crafting the Brand
Ideal Audience
Ikigai (生き甲斐)
Defining Brand Image
Social Media Audit (Nike Sportswear)
Big Brands VS Little Brands (Ads)
Final Video
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Outcomes
- Welcome to BRANDING BOOTCAMP:.
- Learn how to do branding so that the advertisements you put out make the most impact. .
- Good advertisement is about touch and speaking the language of your audience. We’re going to learn how to craft and define your brand. .
- We’re going to learn how:.
- - Defining your WHO & WHY.
- -Examing your audience.
- -Brand Strategy.
- -Advertising Psychology.
- -Marketing Theory.
- Learn all the fundamentals to branding in this bootcamp!.
- (Worksheets inside. ).
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