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30 Copywriting Secrets from the Best Ad Campaign of All Time
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2 hours 28 minutes 
english
Online - Self Paced
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About 30 Copywriting Secrets from the Best Ad Campaign of All Time
About this Class
_VW Secrets Introduction
VW Secret 1 Write a weak headline if your visual is strong
VW Secret 2 Sync your headline and your visual
VW Secret 3 Write headlines that compel buyers to read your copy
VW Secret 4 Make your headline a zinger if your visual is lame
VW Secret 5 If in doubt, ask a question
VW Secret 6 Start telling a story
VW Secret 7 Tie your headline to current events
VW Secret 8 Aim for the hunh factor
VW Secret 9 Make them smile
VW Secret 10 Use headlines for features, images for benefits
VW Secret 11 If comparing yourself you better be clever
VW Secret 12 Find headlines in your body copy
VW Secret 13 Deliver on the premise of your headline
VW Secret 14 If in doubt ask a question
VW Secret 15 Start with irony
VW Secret 16 Stick to one idea per ad
VW Secret 17 Follow a simple script
VW Secret 18 Give multiple benefits for each feature
VW Secret 19 Back all claims with proof
VW Secret 20 Borrow credibility
VW Secret 21 Keep your reader reading
VW Secret 22 Build trust with specifics
VW Secret 23 Write quirky testimonials
VW Secret 24 Use parallel structure
VW Secret 25 Spin your strongest feature into a theme
VW Secret 26 Use original clichés
VW Secret 27 Write in pictures
VW Secret 28 Come full circle at the end
VW Secret 29 Give your buyer something to think about
VW Secret 30 Write like a pro (a few words on style)
What You Will Learn?
- In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy. .
- I designed this course for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write copy that gets noticed, gets read and gets results..
- You and I will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy..
- You'll see how a successful ad is built. We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more..
- I designed this course for two people: copywriters who want to improve their craft, and aspiring copywriters who want to learn what actually works in copywriting..
- This course contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we’ll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know..