Business & Management Basics
Fundamental principles and concepts
DoaneX: Marketing Foundations
Examine the basic building blocks of marketing as a part of the overall business strategy.
radio_button_checkededX Subscription
₹10,634/yr
₹12,51015% OFF
Get this course and thousands more with a edX Subscription subscription.
radio_button_uncheckedIndividual Course
₹123670
Keep the course forever with lifetime access and receive a certificate.
TeamsBilled annually • 14-day free trial
₹28,072
EnterpriseFor organizations with 50+ learners
Custom Pricing
Why choose Essentials (Small Teams)?
verifiedGet this course for free with the Coursera Plus subscription.
✓ Compare courses before making a decision
Check Latest Price →Price may vary. Check latest price on provider site.
Course Insight
Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Beginner FriendlySelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.
What You’ll Learn
- By the end of this course, you will.
- ● Summarize the strategic overview of marketing.
- ● Identify analytical tools used to assess marketing strategies.
- ● Recognize the introductory pieces of marketing.
- ● Identify the 4 Ps of Marketing.
- ● Discuss consumer behavior and positioning strategies.
- ● Analyze the marketing plan.
- Identify marketing strategies.
See side-by-side differences in what you’ll learn
Description
This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.
Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.
See how this course compares with alternatives
FAQs
Top Alternatives
Highly-rated courses worth your attention
