When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.
A/B testing 101: Methodology for Digital Marketing A/B Test
Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.
₹519
This Course Includes
udemy
3.9 (43 reviews )
54m 
english
Online - Self Paced
professional certificate
Udemy
About A/B testing 101: Methodology for Digital Marketing A/B Test
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.
What You Will Learn?
- How to successfully run A/B tests - from set up through interpreting results .
- Methodology for A/B Testing .
- What’s the business impact of the A/B testing .
- How to set up hypothesis .
- Binominal / non-binominal metrics .
- How to document the test results .
- Example of the real marketing A/B tests and results .
- optimization .
- digital marketing .
- traffic optimization .
- advertising .
- business .
- ppc advertising .
- facebook marketing .
- marketing fundamentals .
- marketing plan Show moreShow less.