A/B Testing and Experimentation for Beginners

About A/B Testing and Experimentation for Beginners

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience.

The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going. The applications for A/B testing are various, some of them are

Product Changes - Web, Desktop, Mobile

Marketing Messages

Landing Page Optimization

Creative design

Call to actions

Funnel conversions

Search Marketing

Conversion Rate Optimization (CRO)

Growth hacking

Learn how to setup an A/B test in Google Optimize All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too. I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I

have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.

I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association. I have an engineering degrees and an MBA.