A Crash Course in Copywriting: How to Write With Style, Flair & Impact

What You Will Learn?

• LEARN TO WRITE WITH STYLE, FLAIR AND IMPACT.
• Ever wondered how journalists on top newspapers write dazzling copy every day for millions of readers?.
• In this course, Shani Raja, formerly a writer for The Economist and, more recently, an editor for The Wall Street Journal, reveals how such wordsmiths do their magic. .
• The class is focused on turning you into an exceptional copywriter quickly by introducing you to the fundamental design principles of good writing. .
• After completing the course, you will know how to write articles, blogposts, work emails, business plans, website copy, marketing scripts, press releases, college essays and nonfiction books with more style, flair and impact. .
• "Most great teachers can't write, and most great writers can't teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg News. Now he's the person I go to when I want help with my writing..." — NICOLAS JOHNSON, EX-BLOOMBERG NEWS EDITOR.
• These days, the ability to write well isn't just a nice-to-have skill. It is an essential one for conveying professionalism at work, growing a business and gaining more influence online..
• But though many people know how to write, few can do so with style and flair of top news journalists, who are aware of many tricks, techniques and tactics useful for making their writing shine..
• Soon you will know their secrets, which will set you up for greater success in your career, business or other ambitions..
• “Shani taught me how to create narratives with the rigour of a craftsman and the elegance of a composer.” — VERA SPROTHEN, AUTHOR OF “FLOW GENERATION.
• In this intensive crash course in copywriting, Shani reveals the four key ingredients of exceptional writing: simplicity, clarity, elegance and evocativeness and shares a powerful method for editing your own and others' writing to a high standard..
• Understanding these techniques will make it easy to improve your prose quickly and dramatically and to compose captivating copy every time you sit down to write..
• These elite writing skills will:.
• Make your work documents sparkle.
• Help prospects “get” your product.
• Make your marketing materials much more effective.
• Draw more readers to your ebooks.
• Attract more likes and shares on your blogs and articles.
• Gain more clicks and conversions on your website.
• Send your resumes to the top of the must-see interview pile.
• At the end of the class you will be guided through a powerful editing project in which you will apply the strategies learned..