A Guide to Photographing and Creatively Directing a Fashion Lookbook

What You Will Learn?

• When working within the fashion industry -- whether as a photographer, creative director, or maybe even a brand owner yourself -- one of the most common concepts you'll come across is a fashion lookbook, which involves a series of images designed to promote the clothing of a brand or clothing collection..
• Within this class, I'll be providing you with a guide to apply to your own shoots, walking you through the pre-production process as well as tips for shooting your lookbook, referencing a real-world example of a recent lookbook that I photographed for a well-known sports retailer..
• What You Will Learn.
• We'll be exploring the steps you need to take in order to produce, direct and shoot a fashion lookbook. I'll be walking you through the pre-production process, from trying to understand your brief, to choosing your models and locations. Next, we'll be diving into the production process and exploring the best practices when it comes to being on the shoot..
• We'll be covering:.
• Who is This Class For?.
• This class is aimed at photographers but is also useful for creative directors and producers, as well as clothing brand directors..
• Extra Resources:.
• If you're struggling to understand colour theory and how to use it in your shoots, you can explore more in my Skillshare class How to Use Colour to Enhance Your Photography or, if you want more details on how to plan your photoshoots and find inspiration for them, you can find more in my class Portrait Photography 101: Transforming Your Vision into a Workflow..