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UI/UX Design
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Art Direction for the Web

Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.

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Art Direction for the Web

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About Art Direction for the Web

Introduction

Understanding Art Direction

Brand Values and Art Direction

Deciding Your Design Principles

Creating Audience Personas and User Stories

Designing a Customer Journey

Deciding How You Want People to Feel

Creating a Narrative

Conclusion

What You Will Learn?

  • In this course, you'll learn about art direction; what it means, why it matters, who can do it, and—most importantly—how it applies to the web.If you’re an experienced art director or designer who works in print, this course will help you understand how to take your talent to the web. It’s also for web designers and developers who want to understand art direction and how to make it work for digital products and websites. This course is also aimed at developers who want to learn the design principles designers use every day so they can apply to sites on any platform.I also made this Art Direction for the Web course for me because I’m weary of seeing websites which feel soulless and look identical to each other. I hope this course can help change that..