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Assess for Success: Marketing Analytics and Measurement
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Free
This Course Includes
coursera
4.6 (1.3K reviews )
26 hours (approximately) 
english
Online - Self Paced
course
Google
About Assess for Success: Marketing Analytics and Measurement
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Google
What You Will Learn?
- Define media planning and strategies.
- Describe what defines a successful marketing campaign.
- Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy.
- Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights.