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This Course Includes
udemy
4.3 (106 reviews )
1h 1m 
english
Online - Self Paced
professional certificate
Udemy
About B2B Marketing Basics
What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing? Consumer marketing may have a sexy reputation, but don't sell B2B marketing short–there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal. In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig
What You Will Learn?
- Understand the differences between B2B and B2C marketing. .
- Describe the typical B2B buyer and how they should be targeted. .
- Create a basic lead generation marketing campaign for a B2B company..