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Becoming a Brand Strategist │The Brand Identity System Fundamentals
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1 hours 3 minutes 
english
Online - Self Paced
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About Becoming a Brand Strategist │The Brand Identity System Fundamentals
Introduction
Class Project
Defining the Brand Identity System
Brand Purpose
Brand Vision
Brand Values
Brand Personality
Mantra and tagline
Visual identity
Verbal identity
Brand Positioning
Final Thoughts
What You Will Learn?
- Class Overview:.
- Would you like to explore brand strategy as a designer?.
- Do you want to create more strategic and meaningful brands for clients, and potentially help them to make better decisions when it comes to their brand communications?.
- A brand is not only a logo. According to Seth Godin, “[a] brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”.
- In this class I will guide you to build a strong brand identity that focuses on multiple brand elements that differentiates a brand in the market. I will also offer tips on how I work with brands when it comes to implementing brand strategy elements. .
- What You Will Learn:.
- In exploring brand elements from the point of view of a brand strategist, we will look at Carla Enslin’s Brand Identity System:.
- You will learn what the significance is of each element and have access to examples and tools that illustrate each element. There will also be an actionable class project for you to practice..
- Benefits of This Class:.
- Who Is This Class For?.
- Note: this class is beginner-friendly, as it is a foundational class..
- Resources:.
- Connect With Teacher Liz:.
- Let’s get started!.