Business & Management Basics
Fundamental principles and concepts
BerkeleyX: Entrepreneurship For All (Part I): The UC Berkeley Startup Guide for students by Silicon Valley Insiders
This is the Silicon Valley insiders’ guide to entrepreneurship. Entrepreneurs & investors from YouTube, Khan Academy, Rotten Tomatoes, Chegg, Andreessen Horowitz, Bain Capital, etc., join the lecturers to share concepts and experiences along the startup lifecycle.
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Course Insight
Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.
Intermediate FriendlyCertification IncludedSelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
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What You’ll Learn
- VALIDATE: Idea and business validation (Why? Why Now? Why You?); Market sizing and analysis. .
- RECRUIT: Recruiting cofounders; attracting advisors and building a great team. .
- BUILD: User centric design and efficient product development to Minimal Viable Product (MVP) launch and beyond. .
- FUND: Bootstrapping; angel and seed financing; accelerators and incubators; raising venture capital .
- SCALE: Applying Lean Startup Methodology to achieve Product-Market Fit; Growth hacking strategies for sales and customer acquisition; distribution partnerships; scaling to liquidity events (M&A and IPOs). .
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Description
This is a program on entrepreneurship, by entrepreneurs, for everyone. It gives students the Silicon Valley insiders’ view of startups, as its lecturers and guest speakers share their extensive experience in launching, growing, and funding successful start ups.
The lecturer's proceeds from this course will be donated to nonprofits in the education space.
Lectures, readings, discussions, and quizzes will cover core concepts along the startup life cycle:
VALIDATE: Idea and business validation (Why? Why Now? Why You?); Market sizing and analysis.
RECRUIT: Recruiting and incentivizing cofounders and advisors; attracting and retaining a great team.
BUILD: User-centric design and efficient product development to Minimal Viable Product (MVP) launch and beyond.
FUND: Bootstrapping; accelerators and incubators; angel and seed financing; raising venture capital.
SCALE: Applying Lean Startup Methodology to achieve Product-Market Fit; Growth hacking strategies for sales and customer acquisition; distribution partnerships; scaling to liquidity events (M&A and IPOs).
Guest speakers include the entrepreneurs and investors behind some of the biggest Silicon Valley successes in Fintech, Edtech, Gaming, Fashion, Healthtech. Gig Economy, Sustainability, B2B and B2C SaaS, Media & Entertainment:
Sal Khan (Khan Academy)
Steve Chen (Co-founder, YouTube)
Connie Chen (Andreessen Horowitz)
Aaref Hilaly (Bain Capital)
Patrick Lee (Co-founder, Rotten Tomatoes)
Osman Rashid (Co-founder, Chegg)
Holly Liu (Co-founder, Kabam)
Hasan Rizvi (CPO, Doma – IPO 2021)
Marla Beck (Blue Mercury- acquired by Macy’s)
Jahanzeb Sherwani (CEO ScreenHero – acquired by Slack)
Jasmine Crowe (CEO, Goodr)
Umaimah Mendhro (CEO, Vida Fashions)
Amy Coveny (Quake Capital)
Ahmed Khaishgi (CEO, Squaretrade – acquired by AllState)
Charles Huang (Co-founder, Guitar Hero)
Carlos Cashman (CEO, Thras.io)
This program will give you the skills and confidence to:
start and help scale tech and non-tech startups
start or join social impact ventures (social entrepreneurship)
bring startup thinking and values to research and academic institutions, small- to-midsize enterprises (SMEs), and large corporations (intrapreneurship)
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