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Beyond a Logo: Design an Overarching Brand Identity System
Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.
Free
This Course Includes
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51 minutes 
english
Online - Self Paced
course
SkillShare
About Beyond a Logo: Design an Overarching Brand Identity System
Introduction
Why Create Overarching Visuals
Start With the Brand Story
Identify Relevant Brand Touchpoints
Let's Design the Overarching Visuals
The Brand Checklist
Your Class Project
What You Will Learn?
- In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects..
- My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story..
- If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you..
- In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work..
- However I want to shift gears a little and focus on the practical side of creating visuals for a brand. .
- I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process. .
- Key Takeaways:.