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Beyond the Logo: Crafting a Brand Identity
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1 hours 42 minutes 
english
Online - Self Paced
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About Beyond the Logo: Crafting a Brand Identity
Trailer
Brand Identity Introduction
Creative Brief Overview
Mood Board Overview
Color Overview
Creating Color Palettes
Typography Overview
Choosing Typography
Graphic Language Overview
Designing Graphic Language
Presentation
What You Will Learn?
- Develop a visual identity. Be instantly recognizable..
- Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo’s 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we’re thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world..
- Watch 10 video lessons..
- Learn by doing..
- In the end, you will have a complete brand identity system that's ready for client presentation and real-world implementation. You will expand upon an existing logo (your own or one provided) to create a comprehensive brand identity system, incorporating everything color, pattern, and complementary typography to supporting graphic elements such as patterns or illustrations. .
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- Class Outline.