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Brand and Product Management
This course is part of Marketing Mix Implementation Specialization
Free
This Course Includes
coursera
4.7 (2.6K reviews )
12 hours (approximately) 
english
Online - Self Paced
course
IE Business School
About Brand and Product Management
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy..
- Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth..
- Describe the customer experience journey to identify, define, and implement key brand touchpoints..
- Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise..