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Brand Identity Design: How to Design Brands People Care About
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Free
This Course Includes
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44 minutes 
english
Online - Self Paced
course
SkillShare
About Brand Identity Design: How to Design Brands People Care About
Introduction
The Power of Brand
Start with Strategy
Brandsplaining: Bodegas
Identify Brand Touchpoints
Design the Visual Identity
Brandsplaining: Vitaminwater
Create a Brand Toolkit
Build a Holistic System
Your Assignment
Final Thoughts
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What You Will Learn?
- Brand is more than a logo—its the voice, personality and purpose behind the companies and products we love. Unlock the secrets to building brands people care about! .
- Join celebrated designer Alex Center to learn how you can design unforgettable brands from the ground up, starting with strategy and building to create a comprehensive visual identity. Drawing on his experience working with entrepreneurs, founders and iconic companies like Coca-Cola, Alex breaks down a complicated process into a simple framework you can apply right away to add depth to your personal and client projects..
- Key lessons include:.
- Plus, Alex walks through a real client project from first meeting to final presentation, sharing behind-the-scenes secrets, concepts and designs along the way..
- Geared towards any creative who’s ever thought “I can do more than create beautiful logos,” this 45-minute class will transform your process, helping you go from designer to brand builder. Prepare to expand your skillset, wow your clients and bring your ideas to life like never before!.