Creative Career Basics
Fundamental principles and concepts
Brand Marketing: Using Empathy to Connect With Consumers
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Course Insight
Designed for advanced/expert practitioners. Designed for experienced practitioners. We recommend having a solid grasp of Creative Career fundamentals before starting this specialization.
Advanced LevelSelf-Paced Learning
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Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Creative Career.
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What You’ll Learn
- Connect with your customers and position your brand for success using marketing executive Jessica Nevins’ innovative and approachable techniques! .
- In this day and age, we are subjected to an influx of multimedia messages, however the ones that really stick have one thing in common: empathy. Join Jessica in a compelling and comprehensive class all about how empathy can allow your brand to connect with customers, create lasting brand loyalty, and drive sales..
- Alongside Jessica, you’ll learn:.
- By the end of the class, you’ll have developed a complete marketing campaign based on your brand’s guidelines, using what you’ve learned from Jessica about empathy to take things to the next level. .
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- Jessica’s class is designed to offer guidance to marketing professionals of all levels, however all students are welcome to participate and enjoy. .
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Description
Introduction
Defining Your Brand Chemistry
Igniting the Superpower of Empathy
Using Empathy in Action
Dissecting Diversity & Inclusion
Leveraging Your Data
Final Thoughts
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