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Brand Strategy Bootcamp™ - Build an Actionable Strategic Plan for Any Brand (Course 1)

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Brand Strategy Bootcamp™ - Build an Actionable Strategic Plan for Any Brand (Course 1)

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  • icon2 hours 27 minutes
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  • iconOnline - Self Paced
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About Brand Strategy Bootcamp™ - Build an Actionable Strategic Plan for Any Brand (Course 1)

An Introduction To Brand Strategy

The Brand Building Framework

Branding 101

The 5 Laws Of Brand Building

The Successful Founder's Mindset

The Scientific Reason Why Brands Grow

Verifying Your Business Idea

Work with me: Validating Your Idea (Bonus Lesson)

Understanding Brand Positioning

Creating Your Target Customer Persona

Work with me: Creating Your Customer Persona (Bonus Lesson)

Competitor Analysis To Find Strategic Opportunities

Work with me: Competitor Analysis (Bonus Lesson)

Choosing Your Brand Archetype

Work with me: Choosing your brand archetype (Bonus Lesson)

Developing Your Internal Branding - Purpose, Vision, Mission, Values & Tagline

Work with me: Developing your internal branding & brand positioning (Bonus Lesson)

Confirming Your Brand Positioning & Your Project

What You Will Learn?

  • So you want to develop a successful brand strategy?.
  • If you're an ambitious founder & entrepreneur, you'll likely want to do things right..
  • But starting a brand can be complex..
  • There are so many moving pieces..
  • And so much to think about..
  •  .
  • How do you know your strategy will work?.
  • Well what if I could guarantee your brand's strategic success?.
  • And all you need to do is follow our step-by-step process..
  •  .
  • This is my guarantee to you. .
  • If you're not 110% confident that your brand strategy is perfect by the end of this course, I'll support you and help you finish it personally..
  • I can make this promise because I've been using the exact methods in this course for over a decade now. .
  • And my proven framework to help any entrepreneur create a successful brand strategy has helped create, develop and launch thousands of brands over the years..
  • Many generating millions in revenue and often being out of stock due to overwhelming demand..
  •  .
  • You're going to learn:.
  •  .
  • This course will teach you how to develop a brand strategy that actually works..
  • And best of all, this course is the first of our 5 course Brand Builder Pro 2.0 Program to help you build a successful & desirable brand from scratch. .
  • The program has been developed to guide you step-by step through every stage of creating your brand..
  •  .
  • Other courses in the Brand Builder Pro 2.0 Program include:.
  • Visual Brand Expression (Course 2 *Now Live*).
  • Digital Presence & Website Development (Course 3 *Editing*).
  • Strategic Marketing (Course 4 *Editing*).
  • & Brand Management (Course 5 *Editing*).
  • Don't worry. We will guide you every set of the way. .
  • So just sit back, relax and enjoy our proven process..
  •  .
  • I look forward to seeing you very soon..
  • Scott Lancaster, Founder of Clementine House Branding Agency.
  • _____.
  • Improve your Brand's Website with HotJar: https://www.hotjar.com/.
  • Build A Fully-Branded Website with Webflow: https://webflow.com/.