Branding & Brand Management with Dekker: Branding Strategy+

About Branding & Brand Management with Dekker: Branding Strategy+

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an

MBA

level of understanding of

branding

and

brand management

. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their

branding

. If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of

branding

. If you're a founder, this course will show you how to catapult your company to fame. This course focuses specifically on

branding, brand marketing, and brand management

. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research. This course is built on my personal experience developing and marketing brands, my academic experience, and

branding

research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.

Brand Management with

generative AI

and strategic AI

Advanced brand theory

Case study on the

luxury brand management

&

fashion marketing

leader Lacoste

Brand management with generative AI

Key lessons in fast brand growth, such as the substantial role of influencer marketing &

branding

partnerships

My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada

FMCG

/ CPG brand management considerations

B2B brand management drivers

Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding

How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies

How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn

How to penetrate a new market quickly to build brand credibility and awareness

How to leverage associations to establish a brand that doesn't yet have credibility

How to develop a comprehensive branding and brand marketing strategy

How to source and secure influencer brand deals (7 steps to secure brand partnerships) Key branding sections:

How Brands Grow

Brand Management Lessons from Lacoste

Branding Strategy

Branding Tactics

Macro Business Perspective of Branding

Raising Brand Awareness

B2B Branding

Personal Branding

Advanced Concepts in Brand Development

Psychological and Emotional Drivers behind Brand Loyalty and Identity

Brand Positioning

Brand Differentiation vs Distinctiveness Strategies

Leveraging Cultural Trends and Consumer Behavior Insights to Build Brand Equity Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.