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Branding Essentials: Creating a Unique Name for your Business or Product
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This Course Includes
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35 minutes 
english
Online - Self Paced
course
SkillShare
About Branding Essentials: Creating a Unique Name for your Business or Product
Introduction
Importance of Naming
Naming Types & Techniques
Step One – Brand Positioning
Step Two – Competitor Analysis
Step Three – Brand Characteristics
Step Four – Idea Generation
Step Five – Validating Names
Step Six – Registering the Name
BONUS: Tips for Teams
Final Thoughts & Class Project
What You Will Learn?
- In this class I’m thrilled to share my very own naming process you can use to name your brand, product or service..
- Having developed this approach after years of working at digital and branding agencies, I have used it to name dozens of apps, digital products as well as startup businesses, products and more..
- Naming a business or a product is a crucial branding activity. .
- Don't just rely on your gut feeling when naming or go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does..
- I will show you how and why a name that has a concept, an idea or a story embedded within it makes for a much stronger brand..
- To name something effectively it takes the understanding of the brand positioning, competition, customers and much more..
- A name can either become a great asset or it can be a disaster, so you need a carefully structured and systemised process to follow. .
- Who is the class for:.
- What you will learn:.