Branding Uncovered: Your Ideal Audience

What You Will Learn?

• In this class Branding Uncovered: Your Ideal Audience you will work out exactly who your target market is in terms of your ideal clients and customers. Through a series of fun exercises, by the end of the class you will have 2-3 audience profiles written out that will help you communicate directly to the people you want to attract to your business. .
• Knowing exactly who your audience might be will help you in every aspect of your business - from the products or services you offer, to the way you to talk to them, the tone of voice in a newsletter and your visual branding... it will also help you know where to reach out to them - what magazines do they read, what social media platforms to they use, where do they hang out etc. .
• This class will first explore the benefits of working out your ideal audience and look at existing well known brands and how they attract different sorts of people and personalities. Then we will move on to the workshop element of the class where we go through a series of exercises that you can work along with in your workbooks. Go to Projects and Resources tab to download the workbook or just use a notebook to make notes. .
• At the end of the class you will be in a much better position knowing exactly how and where to connect with your ideal audience! .