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Build a Resilient Brand Part 3: Unleash Your Brand's Personality & Voice

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This Course Includes

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  • icon35 minutes
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  • iconOnline - Self Paced
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About Build a Resilient Brand Part 3: Unleash Your Brand's Personality & Voice

Introduction

Class Orientation: Materials, Project, and Class Prep

Brand Personality & Voice

Exercise 1: Get to Know Your Brand as a Person

Exercise 2: Give Your Brand a Voice

Exercise 3: Build Your Brandscape

Exercise 4: Craft a Mission Statement that Moves

Exercise 5: Bring it all Together in a Brand Style Guide

Closing Thoughts: Class Recap & the Next Layers of Our Resilient Brands

What You Will Learn?

  • Whether you're an aspiring entrepreneur, a seasoned marketing professional, or a creative seeking to define your unique brand identity, this class will equip you with the skills and insights needed to craft a compelling and authentic expression of your brand..
  • Through a series of engaging exercises, recognizable examples, and expert guidance, you'll infuse your brand with a powerful and captivating personality and voice that resonates deeply with your target audience..
  • If you’ve taken my previous classes and defined your brands’ core essence and brand values, you will build on these all-important sources of your brand’s power in this class as we build the next layers of our resilient brands. While having the inner layers of your brand locked down is not necessary to complete this class, developing each layer of your brand will make subsequent steps easier and will give you more confidence on your journey to building a resilient brand! .
  • In this class we’ll:.