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Building a Brand with Personality: Brand Archetypes

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Building a Brand with Personality: Brand Archetypes

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About Building a Brand with Personality: Brand Archetypes

Introduction

Class Project

Understanding Archetypes

Types of Archetypes

Step 1: Understanding your consumers desire

Step 2: Identify your personality position

Step 3: Pick your archetypal mix

Step 4: Define your brand personality

Final Thoughts

What You Will Learn?

  • A comprehensive class on brand archetypes, covering the history and types of archetypes, and a step by step process on building a brand with personality. .
  • Students will learn how to use the framework and create a powerful brand positioning for their own brands, or the brands they manage. .
  • Who is the class for? The class is aimed towards students who are new to brand building. Students will typically be entrepreneurs launching new brands/products, and advertising and marketing professionals who are looking to build a career in brand strategy. .
  • Why is this class useful? The class is useful because it teaches you the core of brand differentiation, especially in ‘me too’ and other crowded product categories. The principles taught here are applicable to all types of brands - new and old. .
  • Material / Resources No materials or resources are needed to complete this course. .
  • Reasons to join the class - .