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Building your LinkedIn Profile in 2022
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2 hours 8 minutes 
english
Online - Self Paced
course
SkillShare
About Building your LinkedIn Profile in 2022
Course Introduction
What is LinkedIn Really
What is a Professional LinkedIn Profile
Who should have a Professional LinkedIn Profile
Getting started on LinkedIn
Focusing on your Target Audience
Defining the right keywords to use on your LinkedIn Profile
Write your LinkedIn Profile in your Style
LinkedIn Profile Best Practices
The Key areas of a Professional LinkedIn Profile
The LinkedIn Profile Intro Card Section
LinkedIn Profile Contact Information
LinkedIn Profile Services Page
The Analytics and Resource Tab
Using LinkedIn Creator Mode
Using the Featured Section
The LinkedIn Profile Activity Section
Adding your About Section to your LinkedIn Profile
Adding your Work Experience to your LinkedIn Profile
Adding your Education to your LinkedIn Profile
Adding Licenses & Certifications
Adding Volunteer Experience
Adding Skills to your LinkedIn Profile
Adding LinkedIn Recommendations to your LinkedIn Profile
Adding Publications to your LinkedIn Profile
Adding Additional Sections to your LinkedIn Profile
Testing the Keyword Richness of your LinkedIn Profile
Course Closing Remarks
What You Will Learn?
- As of 10/17/22, there were more than 858 million people with LinkedIn Profiles. .
- LinkedIn continues to be the #1 Professional Networking Social Media site globally..
- However many LinkedIn Profiles are still built without focus, purpose, or clear goals in mind. Very few LinkedIn Members create their LinkedIn Profiles using their most important keywords and with their target audience, i.e. most important viewers, in mind..
- I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully builds their profile focused on their target audience using keywords and stories relevant to who they are today and what they do relevant to their target audience..
- This course was created to guide you on building your Professional LinkedIn Profile and positioning yourself better than your peers and/or competitors on LinkedIn. Doing so is important to creating real business value using LinkedIn as a business tool..
- In this course, we will discuss the key tactics and styles of building a Professional LinkedIn Profile, including the best practices for using many of the key areas of a LinkedIn Profile. .
- I will share my own experiences and successes in building a LinkedIn Profile that is often found on the first page of a Google Search and how I make this happen. You will discover the importance of ensuring the content is written using words and phrases that resonate with your target audience and how to do this. We will discuss tactics for building your keyword list and then how to incorporate those phrases/words into your content..
- In this course we will review the following:.
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