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Business for UX Designers: Connect design to business goals

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About Business for UX Designers: Connect design to business goals

Intro

Five parts to every business

Four things every business cares about

Retention and Churn

Some more popular terms

Useful reports

Design's role in business

OKR's

NPS

CSAT

Proxy Metrics

Google HEART

Designer's impact

More resources

What You Will Learn?

  • Being a great product or UX designer goes beyond post-it's and prototyping. For designers to have a positive impact in the organisations they operate in, it's critical to have business skills and know how business works. This class will take you through some business basics and how you can incorporate them into your design role, in order to have more influence..
  • We'll talk through concepts like retention and churn and their importance in a SAAS business model and then go on to cover metrics that can help you connect your design work to business outcomes..