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Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Free
This Course Includes
coursera
4.6 (430 reviews )
1 month at 10 hours a week 
english
Online - Self Paced
specialization
University of Colorado Boulder
About Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Colorado Boulder
What You Will Learn?
- Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic..
- Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola..
- Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective..
- Earn the Google Ads Search Certification..