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Content Marketing for Beginners

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Content Marketing for Beginners

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  • icon5 hours 23 minutes
  • iconenglish
  • iconOnline - Self Paced
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About Content Marketing for Beginners

Welcome to the Course

Content Marketing - What and Why?

A Brief Overview of Content Formats & Platforms

How Does a Content Marketing Funnel Work?

What is Your Purpose?

Position Your Brand

Your Unique Selling Proposition

Choose Your Brand Personality

Who is Your Audience?

Understand Your Audience's Pain Points

Where Does Your Audience 'Live' Online?

Create Customer Personas

Your Ideation System

Case Study: Idea Brainstorm

Case Study: Idea Research

Ask Your Audience

What Content Marketing Formats Are There?

Case Study: Writing / Articles

Case Study: Visuals / Photography

Case Study: Video

Case Studio: Audio / Podcasts

Case Study: Social Media

Repurposing Your Content

Introduction to this Section

Write Great Content

Make Great Video Content

Make Great Visual Content

Make Great Audio Content

Make Great Social Media Content

Create a Marketing Plan & Content Schedule

Where Should You Post Articles?

Where Should You Post Video Content?

Where Should You Post Audio Content?

Where Should You Post Visual Content?

Create a Marketing Funnel

Case Study: Email Marketing Funnel

Case Study: Article Marketing Funnel

Case Study: Video Marketing Funnel

Case Study: Social Media Marketing Funnel

Introduction to this Section

Boost Social Media Engagement

Promote Content with Email

Promote Content by Word of Mouth

Promote Content with Traditional Marketing Techniques

Promote Content with Collaborations

Promote Content with Paid Advertising

The Basics of Analytics

Case Study: Website Analytics

Case Study: YouTube Analytics

Case Study: Social Media Analytics

Making Adjustments

Conclusion

What You Will Learn?

  • Welcome to the only class you need to learn how to use content marketing to grow your business and brand. .
  • From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all..
  • After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:.
  • Get more followers.
  • Increase website traffic.
  • Grow an email list.
  • Make more sales.
  • and so much more!.
  • This course is based off the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business.
  • What will you learn?.
  • Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel..
  • Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them..
  • Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer..
  • Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves..
  • Content Marketing Formats: Understand the different types of content and which ones are best for your business..
  • Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content..
  • Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms..
  • Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing..
  • Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content..
  • Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals..
  • This course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space..
  • What are you waiting for?.
  • Start using modern content marketing methods today!.
  • See you in class!.