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Content Marketing: The 4-Step Formula for Converting Leads into Paying Customers
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This Course Includes
skillshare
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48 minutes 
english
Online - Self Paced
course
SkillShare
About Content Marketing: The 4-Step Formula for Converting Leads into Paying Customers
Introduction
Understanding the Formula
Using the AIDA Model
Mapping Your Content to AIDA
Crafting Your Content for Success
Promoting Your Content
Final Thoughts
What You Will Learn?
- Create magnetic content that converts leads into paying customers with CEO & Founder of Digital Matchbox, Liz Azyan. .
- While no two sales funnels are the same, there is a formula for creating perfectly-timed and purposeful pieces of content. The content marketing formula taught in this class will take someone from being completely unaware of your brand to willing to put their money and their trust in your products. Join Liz as she shares her 4-step content marketing formula for mapping and crafting your content with your sales funnel in mind..
- Together with Liz, you will: .
- Whether you’re on the marketing team or sales team at your company, this class will provide you with the formula to create content that will convert leads into paying customers. .
- _______.
- Liz’s class is designed for in-house marketers, but all students are welcome to participate and enjoy. .