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Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action
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1 hours 21 minutes 
english
Online - Self Paced
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About Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action
Introduction
What is Copywriting?
Audience: What to Ask and Why
Classic Structures: Frameworks
Classic Structures: Principles (Part I)
Classic Structures: Principles (Part II)
Headlines: Analyzing What Works
Headlines: Purpose, Types, and Upworthy
Headlines: Frameworks
Headlines: Applications
Copy: Features and Benefits
Short vs. Long Copy
Improving Your Skills
What You Will Learn?
- Write a smart sales pitch. Prompt real action..
- This class is because writing matters. Master your copywriting voice with entrepreneur Jack Zerby’s pithy playbook for inspiring action through words. This 75-minute class spans the history of sales letters as well as how to identify audiences, harness popular writing formulas, and create engaging headlines. Jack challenges us to improve our copywriting skills by spending just a few minutes writing every day. It's a class for everyone with a message to share..
- Watch 12 short video lessons..
- In entertaining and progressive units, you'll learn the principles, tactics, and writing frameworks that copywriters have been using since 1930. Why? Because they work!.
- Learn by doing..
- Write an eye-catching headline and 500–1500 words of ad copy that resonates with the needs of your audience and aligns with a classic copywriting framework..