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Copywriting for Beginners Part 3 of 3: How to Persuade
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1 hours 20 minutes 
english
Online - Self Paced
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About Copywriting for Beginners Part 3 of 3: How to Persuade
About this Class
Give your sales pitch a proven structure
Write with features and benefits
Overcome objections
Be Specific
Differentiate
Think Visually
Overcome doubts with testimonials
Get your testimonials right
Give your buyer a deadline
Offer a guarantee that hurts
Follow these five tips for better body copy
Why your copy needs an offer
Make two offers
Use these six proven free offers
Use one of these 10 B2B information offers
If in doubt, discount
Improve your offers with this checklist
Keep them hooked
Make your copy more personal
Give your sales pitch with subheads
Keep your readers hooked with great captions
Improve your readability
Don't Let ChatGPT Use "Can" and "Will"
What You Will Learn?
- Your success as a copywriter depends on your ability to persuade..
- As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade..
- Welcome to Copywriting for Beginners, Part Three of Three: Persuasion..
- I'm your instructor, Alan Sharpe..
- I got started as a copywriter in 1989..
- In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency..
- I have written in all of the channels—offline, online, outdoor, mobile and broadcast..
- I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide..
- I got married, bought a house, and raised two kids on my copywriting salary alone..
- In case you're wondering, I've been teaching copywriting since 1995..
- Why take this course.
- This course teaches you how to write copy that persuades people to buy..
- I teach you the tips and tricks I've learned in over 30 years of writing effective copy..
- At the end of this course, you’ll know how to write copy that generates results. You’ll know how to craft copy that persuades..
- Course structure.
- This course is divided into three sections..
- Section one is all about persuasion..
- Section two is all about offers..
- Section three is all about keeping your readers hooked..
- This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter..
- I use dozens of examples from the real world of copywriting—both offline and online—to teach you to art of writing persuasive copy..
- Is this course for you?.
- I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn’t just entertain or inform—but generates results..
- If you need to write persuasive copy for a living, then this course is for you..