Copywriting for Creative Professionals: Write Authentic Brand Copy

What You Will Learn?

• Calling all creative entrepreneurs. Are you looking for simple techniques to improve your copywriting, so you have more time to spend doing what you love?.
• The copywriting skills you’ll learn in this class will help you attract new customers to your Etsy shop or website and make more sales, while remaining true to your brand and avoiding cheesy sales techniques..
• As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works. This is my most comprehensive beginners’ copywriting course yet on Skillshare – and it’s especially for creative entrepreneurs like you..
• You’ll learn:.
• Real-life examples, step-by-step walkthroughs and free online tools and resources will help you put your new skills into action..
• Is this class right for you?.
• Yes? Great! The skills you’ll learn in this class will take your copywriting to the next level and free up more of your precious time to spend on the creative side of your business..
• Help and resources.
• Download the Creative Copy Cheat Sheet before you start the class. The cheat sheet contains prompts to guide you through each lesson, so you’ll find it useful to have it nearby to refer to..
• Take a look at my Example Project for inspiration..
• Here are the various free online tools and resources I recommend in the different lessons:.
• Telling Your Brand Story – Active-v-passive voice article Shh... the Secret to Selling – Target reader guideWriting Product Descriptions – Seduce your reader blog AIDA Copywriting Formula – Headline AnalyzerEasy Hacks for Clear Copy – HemingwaySEO Copywriting – Yoast's SEO blog Writing for Social Media – Social media post guide Common Mistakes – Readability Test Tool.
• Don’t forget to share your copy as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your copywriting..
• -.
• More copywriting classes by Ruth Clowes.
• Writing Headlines: Copywriting Strategy to Drive Traffic and Clicks (41m) - Learn the secrets to creating tempting headlines, titles and subject lines. With three quick-reference guides for inspiration on the go. .
• Ace your social media game with the Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts (52m). From writing a professional bio to time-saving techniques for crafting persuasive posts - this is the social media writing toolkit you've been looking for..
• Writing Advertisements: Copywriting Tips for Engaging Ad Campaigns (41m) - From crafting body copy and harnessing emotional copywriting to adapting your copy for different platforms. This class will boost your engagement and conversion rates. .