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Corporate Strategy
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This Course Includes
coursera
4.8 (2.6K reviews )
10 hours
english
Online - Self Paced
course
University of London
About Corporate Strategy
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
What You Will Learn?
- Corporate Advantage Diversification Divestiture Corporate Headquarters.