Cracking the Code of Branding : Mastering Brand DNA Strategy

What You Will Learn?

• Welcome to Cracking the Code of Branding Masterclass..
• This course is a complete branding blueprint that will teach you how to….
• Write an inspiring & motivating declaration to create a broad following. (Vision).
• Position your brand with the compelling that resonates with your audience. (Mission).
• Define the S.M.A.R.T. Goals that will guide the brand into the future. (Ambition).
• Pinpoint the Brand Archetypes that best represent your brand. (Archetypes).
• Understand what your brands stands for & why. (Core Values).
• Emotionally connect to your audience authentically. (Personality).
• Create phrases that matter to your audience. (Tagline).
• And much more!.
• Who is the class for? The class is aimed towards students who are well-versed in brand building and are looking to strengthen their approach into mastery and expert level. Students can typically be strategic designers, brand managers, entrepreneurs, and advertising and marketing professionals who are looking to further their career in Brand Strategy..
• Why this class? Learn a proven method of how to create brands that break through the noise and reach the core of brand dynamics..
• How would you like to…Work more efficiently & effectively with your time.Have deeper conversations with your clients about what matters most, to them.Have easier & smoother presentations?Watch clients love the work and ask for less changes?Create brands that perform better in the market..
• Then simply utilise the power of the Brand Strategy Compass and it all can be yours now. I’ve been using it for over 11 years with lots of success..
• This literally has the power to enhance design strategy performance across the board..
• Design process step 1 of 3 : This is Step 1 of a 3-Step award-winning, professional design process. After defining the Brand Strategy & DNA, we can visualise the Logo in Step 2 which utilises all of the attributes from Step 1 to culminate in a look & feel with impact. Finally, culminating in Step 3, the Housestyle and Communication materials can be created to fully express the authentic visual experience of the Brand..
• Look out for Step 2 & 3 coming soon..
• My Design background : I’ve had the pleasure to work with some of the biggest brand’s in the world including ABC, ABN Amro, Hyundai, Oprah Winfrey and Swatch… as well as creating successful startups & small businesses of my own..
• I have been able to support entrepreneurs, small businesses, startups & freelancers create timeless brands for their businesses that connect emotionally for lasting success online..