Is Crash Course in Digital Strategy beginner friendly?

Yes, this course is designed for beginners. It covers foundational concepts and requires no prior advanced knowledge in the subject area.

How long does it take to complete Crash Course in Digital Strategy?

The total duration of the course is approximately 3 hours 27 minutes. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Does this course include hands-on projects?

Yes, the curriculum is highly practical and includes hands-on projects. Completing these will help you build a portfolio of work to demonstrate your new skills.

Creative Career

Crash Course in Digital Strategy

Name: Crash Course in Digital Strategy
Availability: InStock

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Course Insight

Suitable for beginner learners. This course serves as an entry point into Creative Career, building foundational knowledge before moving on to advanced frameworks or specialized paths.

Beginner FriendlySelf-Paced LearningProject-Based

SKILLS TO
MASTER

Creative Career Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Creative Career.

Quick Facts

3 hours 27 minutes

Beginner

Online Course

Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.

What You’ll Learn

Digital Strategy Crash Course

What is digital strategy?

Working out the business problem

Strategy in Advertising

The role of the Digital Strategist

The creative brief

Communications Framework

Measuring Digital

Office Hours

See how this course curriculum compares with alternatives

Outcomes

Digital Strategists are to the Advertising Industry what Walt Jr. is to the plot of Breaking Bad. You know they’re important but you have no idea why..
This course will take the air of mystery out of 'Digital Strategy'.
The course is based on my real world learnings from running Digital Campaigns for Coca-Cola, glaceau vitamin water, Nestle, Boost Mobile, Fosters Beer, Dell Computers, Universal Music and many other top brands. I will fill you in on all the mistakes and wins that I have had along the way and how you can learn from them. I will also cover all the mistakes that I have made from creating Social Media Campaigns and make sure you do not do the same thing..
By the end of this class, you'll know how to come up with digital campaign ideas, sell them in to your clients (if relevant!), and implement them quickly..
Check out some of the great presentations from students who did this course last year; .
Brandon Oliver - Social Media Strategy for Vastrm.
Liane Siebenhaar - Digital Strategy for Playground Sessions .
Becca Taylor - Digital Strategy for Playground Sessions .
.
Who?.
Whether you’re a recent grad who is an aspiring Digital Strategist, an Account Manager at an agency, or simply someone who wants to bulk up the digital portion of your portfolio, this class is for you. By the time you complete this class you will have created a folio-worthy piece of digital work which you can share with potential clients or employers. .
What?.
You’ll start from scratch - at the idea stage - and learn which tools to employ to build a creative media campaign. We’ll zero in, specifically, on social media, since it’s a current and important element of many digital media campaigns. You will take an idea and work out how it will exist in reality, figure out how to build it, and how to garner PR and media attention for the world to hear about. .
The course will cover the key skills necessary for a Digital Strategist, with a focus on social media:.
How?.
We won’t just cover things you can read about in a book - this course makes you actually go out and create your first campaign. Digital Strategy is no longer about sitting back and pontificating about what you think is going to work, it is about getting your hands dirty and making stuff and learning from those experiences..
You'll learn from me in a combo of pre-recorded videos, online resources (lots of blog posts!), and a couple of livestreams along the way..
The most valuable part of the course in my opinion is when I can give you feedback on your work. I make sure to give feedback to everyone who completes the homework within 2 to 3 days..
Class Award.
There are two rewards for this class - for students I will give you a one on one session for how to break into the industry and get a job as well as a LinkedIn Recommendation..
For people working in the industry - I will offer a lifeline for an upcoming project for you. For the following 3 months I will give you the opportunity to give me a Skype call to discuss your problem at hand as well as a LinkedIn Recommendation..