
Create a Brand Personality Profile for your business
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Course Insight
Suitable for beginner learners. This course serves as an entry point into Creative Career, building foundational knowledge before moving on to advanced frameworks or specialized paths.
SKILLS TO
MASTER
Quick Facts
What You’ll Learn
Introduction
Why does my business need a personality?
Tips on creating your Brand Personality Profile
Who I am
How my business started
What I do
Why I do what I do
The image I want to portray
Where my business is going
My core values
My ideal client customer
How we're different to other businesses
What we don't do
Key words/phrases to use
Describe your business in 3 sentences
How to use your Brand Personality Profile
Outcomes
- Your business has personality. So why doesn’t that show?.
- If you want your business to attract customers or clients, you don’t want to be boring, or sound like everyone else in your field. You want your business to be attractive and interesting, and to stand out from the rest..
- In this class, you’ll learn how to discover your brand’s personality, which will then guide how you communicate and market your business in a way that’s unique and engaging..
- This class is for anyone who currently owns or manages a small business, or is interested in starting a small business. It’ll also be helpful for copywriters, graphic designers etc to use as a framework for getting to know new clients..
- For the class project, you’ll be creating a Brand Personality Profile for your business. (Just in case you hadn’t figured that out already!)If you like this class, please give us a positive review to help other people find this class, so even more people can rock their business!.
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