Create a Minimalist Logo Combining Serifs with Ligatures

What You Will Learn?

• Minimalist, type-only logos can be a very elegant, effective solution for many brands. But one of the challenges is ensuring, although simple, the logo is unique. How do you effectively customise, without adding unnecessary elements or spoiling the simplicity & balance?.
• A method I’ve used many times now and fallen in love with, is adding Ligatures and Swooshes to Serif Typefaces. It means you get to "stand on the shoulders" of some incredibly well balanced serifs – but bespoke them in a way that I feel actually enhances the overall aesthetic..
• It’s fast, and when you know what you’re doing its actually quite easy. But there are a few tricks to getting this just right..
• I’ll show you exactly how in this class!.
• There are some great little hacks that make all the difference to pulling this effect off – without pulling your hair out! .
• I’ve broken these tips and tricks down into stages; so I’ll guide you through an abbreviated version of the process and share them as we run through from start to finish..
• These will include;.
• So I’m ready for this; if you’re ready, let’s get started!.