Create a Unique and Professional Wordmark Logo

What You Will Learn?

• Wordmark Logos can be the perfect solution for any businesses – the world is obsessed with brandmarks and symbols at the moment – but sometimes a strong wordmark is actually the better approach. They’re powerful, combining the meaning behind a name with the tone and personality crafted in their design..
• It can be easy to think that with less elements, Wordmarks are easy to create – but actually, this makes it even more of a challenge for a designer: as all the attention goes to just a few characters… these must then be absolutely perfect..
• How do you craft the correct tone?.
• And how can you ensure a Wordmark is unique and memorable?.
• I’ll show you exactly how in this class..
• THIS CLASS IS IDEAL FOR graphic designers of any skill level, but especially those working or aspiring to work on identity design. I’ll be taking you through my process using Adobe Illustrator CC. We’ll begin by assuming you already have a strong brief and idea of the messaging and tone needed for the logo..
• Firstly we need to explore options using existing fonts as a starting point. Fonts each have a certain personality, and so we have to choose something that really fits..
• Once we’ve shortlisted our fonts, we’ll use certain techniques to customise them further..
• There are many rules to correct type design, so knowing which ones you can safely bend or break is key..
• This leads us into tweaking and refining them; where you’ll need a strong eye for both DETAIL, and BALANCE – two areas we’ll focus on, to ensure our Wordmark looks professional..
• You DON’T need to reinvent every character! Sometimes just a small, tasteful customisation is the perfect way to create something unique and identifiable, without reducing the legibility or even professionalism. It’s often the way you allow elements to interact together that makes the design..
• If you’ve created Wordmarks before – I hope you find it useful to compare techniques – I know I do! If you’re doing this for the first time, please be sure to create your own version as you follow along; and that way you’ll end the class with a strong piece for your portfolio..
• So I’m ready for this; if you’re ready, let’s get started!.