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Create Content That Converts & Builds Authority. Your Content Marketing Strategy
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This Course Includes
skillshare
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57 minutes
english
Online - Self Paced
course
SkillShare
About Create Content That Converts & Builds Authority. Your Content Marketing Strategy
Class Introduction
Before We Begin
Class Project
Why You Need a Strategy to Succeed
What Content Marketing Really Is?
What Your Content Strategy Should Cover
The Role of Authenticity and Why It Matters
Why Your Content Needs Storytelling
How to Know if Your Content Is Actually Valuable
Content Mission. Do You Know Your WHY?
Defining Your Target Audience
Identifying The Perfect Follower Persona
The Importance of Finding Pain Points
How to Analyze Your Competitors' Content
Maximize Engagement: Choosing Content Pillars
Final Thoughts
What You Will Learn?
- Make content marketing your secret weapon..
- Do you dream about an online presence that supports you personally and professionally – boosts your sales, grows your tribe, and positions you as an exceptional expert? Join marketing industry expert, Kasia Pilch, to discover the marketing secrets every brand owner, entrepreneur, or aspiring influencer needs to thrive!.
- Would it surprise you to find out that content marketing is now one of the biggest traffic and profit drivers in Kasia’s clients' businesses? She admits that she was first stunned when she saw the possibilities and the numbers behind it, too. .
- Let’s talk about how to go from fighting for online popularity, worrying about follower count, and stressing about the algorithms, to owning your influence, growing your social media profiles, sharing valuable content your audience love, and building profitability through organic reach and genuine engagement..
- Learn how to build social media presence that attracts real followers from your target audience - and turn them into an engaged community. Create your new, more effective content strategy, and let’s get going. If you want to grow your Instagram, TikTok, Facebook, blogs, Pinterest, or Tumblr - you're in the good place!.
- Beautiful landing pages and well-optimized ads are significant, but they’re not what makes a business truly outstanding and prosperous. Take it from Kasia - marketing specialists, start-ups consultant, blogger, podcaster, Instagram enthusiast, and marketing force who has worked with many successful marketing and creative agencies. After ten years of navigating the ups and downs of the marketing industry, Kasia is sharing what she has learned about developing, pivoting, and implementing an effective content marketing strategy - so you can do the same!.
- With real-world examples and practical exercises,.
- Kasia will show you how she built many bullet-proof content strategies (for every possible social media platform: Instagram, TikTok, Facebook, Pinterest, blogs, and Tumblr) from the ground up, and what you need to start and develop your successful content marketing journey. Her tested process is now your playground!.