Creating Conceptual Work: Logo Design That Goes Beyond Pretty

What You Will Learn?

• Any graphic designer will tell you that logo design is one of the key skills you need in the industry. A logo is the first impression for any brand, and it needs to look professional and aesthetically pleasing. .
• However with more and more people offering logo design services, and sites offering cheap-o $5 logos, you can no longer compete just on the quality of your graphic design alone. You need the added advantage of creating conceptually..
• Creating logos using grids, golden ratio and other design principles are all fantastic, useful and you may even say vital for a well balanced design. However that’s not what this class is about..
• For the last 15 years I have been working as a brand specialist and creative director and as part of this video series I want to walk you through how you can create a logo conceptually, so that it’s not just pretty, but can stand the test of time because of the meaning behind it. .
• With this class I want to empower you with the mindset and the advantage to create logos that are not just aesthetically pleasing, but are meaningful and can stand the test of time. .
• Key Takeaways:.
• Class Project .
• For your class project I would love for you to show how you’ve applied the techniques you’ve learned in this class. After all, applying the knowledge is the best way to learn anything new..
• After watching the class I will invite you to share a sketch and/or the final logo design for any company, making sure to note your four logo objectives. It can be a rebrand for any existing company, or it can be a client project, but the key idea you need relay to us is why you believe those concepts summarise that company and how you’ve applied them to the logo..