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Customer Value in Pricing Strategy
This course is part of Pricing Strategy Optimization Specialization
Free
This Course Includes
coursera
4.8 (360 reviews )
14 hours (approximately) 
english
Online - Self Paced
course
University of Virginia
About Customer Value in Pricing Strategy
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Customer value applications in pricing products.
- How to leverage core value-based pricing techniques to inform pricing decisions.
- How to measure customer willingness to pay using models (surveys, conjoint analysis, other data).
- Consumer psychology applications in setting prices beneficial to both consumers and sellers.