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Defining a strong Brand Identity: how to use the Brand Key Model

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Defining a strong Brand Identity: how to use the Brand Key Model

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  • icon25 minutes
  • iconenglish
  • iconOnline - Self Paced
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About Defining a strong Brand Identity: how to use the Brand Key Model

01 Class intro

02 What is your brand identity

03 Root Strengths

04 Competitive Environment

05 Target

06 Insight

07 Benefits

08 Values, beliefs & personality

09 Reasons to believe

10 Discriminator

11 Essence

What You Will Learn?

  • In this class, I will guide you through each step in the Brand Key Model until you have completely defined your brand's identity..
  • Extra Material:.
  • Mapping your competitive environment: Article 1, Article 2.
  • How to create a customer persona: Article 3, Video 1.