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Digital Business Models
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This Course Includes
coursera
4.6 (556 reviews )
10 hours 
english
Online - Self Paced
course
Lund University
About Digital Business Models
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
What You Will Learn?
- Introduction to Digital Business Models How Internet companies use digital business models Developers as the new Decision Makers Developers as the Engine of Digital Business Models Build your own Digital Business Model.