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Digital Channel Planning and E-Commerce Strategy
This course is part of Digital Marketing Strategy and Planning Specialization
Free
This Course Includes
coursera
4.6 (108 reviews )
11 hours (approximately) 
english
Online - Self Paced
course
Digital Marketing Institute
About Digital Channel Planning and E-Commerce Strategy
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy.
- How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy.
- How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy.