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Digital Content Planning and Management
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This Course Includes
coursera
4.5 (33 reviews )
12 hours 
english
Online - Self Paced
course
University of Illinois at Urbana-Champaign
About Digital Content Planning and Management
The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations.
This practical course is designed for current career-professionals who want to learn how to build a real-world content strategy and a plan to execute it. You will leave this course with an understanding of how create, manage, review and govern digital content.
What You Will Learn?
- Basic concepts and strategy of digital content and technologyHow to plan your content based on audience analysis and content relevancy How to conduct content audits and map out content needsHow to create, sustain and maintain content.