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Digital Marketing Analytics in Theory
This course is part of Digital Marketing Specialization
Free
This Course Includes
coursera
4.5 (4.7K reviews )
20 hours (approximately) 
english
Online - Self Paced
course
University of Illinois at Urbana-Champaign
About Digital Marketing Analytics in Theory
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals.
- Understand frameworks and approaches to measuring consumers’ digital actions.
- Learn to evaluate and choose appropriate web analytics tools and techniques.
- Earn familiarity with the unique measurement opportunities and challenges presented by New Media.