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Digital marketing crash course for online marketing: Social media, email, SEO, advertising and more
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This Course Includes
skillshare
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1 hours 16 minutes 
english
Online - Self Paced
course
SkillShare
About Digital marketing crash course for online marketing: Social media, email, SEO, advertising and more
Online marketing crash course introduction
Online marketing vs traditional marketing methods
Online Marketing Definition
Evolution of online marketing
The online marketing industry (Growth & Trends)
The online marketing value chain
Brand Marketing
Performance marketing
Cost models
Google Analytics
Channel: Search
Channel: E-mail
Channel: Display advertising
Channel: Social Media
Affiliate marketing
Targeting and retargeting
Video marketing
Marketing with webinars
Marketing automation
Google Ads
Facebook ads manager
Tracking
1-page online marketing plan
Starting a campaign
Optimization, A/B testing & landingspages
What You Will Learn?
- Originally written for a bachelors study, our online marketing training has now made it to Skillshare as a crash course. We'll guide you through all the history, terminology, tools and targets within online marketing. But more importantly, we'll teach you how to use this knowledge and get your first online marketing campaigns running in just a day! Get started right now and discover the possibilities of online marketing for your business, career or studies!.