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Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)

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Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)

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  • icon13 hours 11 minutes
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About Digital Marketing | The Complete Google Ads Masterclass (Former Google AdWords)

Introduction Google Ads Finished Skillshare NEW

Set Up Your Google Ads Account

Google Ads Structure

Networks

Campaign Start & End Dates

Campaign URL Options

Dynamic Search Ads Settings

Location Targeting

Languages

Audience - Types

Audience - Targeting

Budget

Bidding

Automated Bidding Strategies

Manual CPC

Ads Schedule

Ad Rotation

Sitelink Extensions

Callout Extensions

Call extensions

Structured Snippet Extensions

App Extensions

Lead Form Extension

Message Extensions

Promotion Extensions

Price Extensions

Location Extensions

Ad Groups Structure

Set Up Your Ad Group

Ads Rules

Successful Text Ads Principles

Set Up Your Text Ad

Review Process Shortcut

Billing

Google Ads Dashboard

Understanding Conversion Tracking

Generate Website Conversion Tracking Tracking Code

Install Global Site Tag

Install Website Conversion Tracking Code

Understanding Keywords

Keyword Research

Keyword Planning

Keyword Organising

Match Types

Negative Keywords

Finding and Listing Negative Keywords - Part 1

Finding and Listing Negative Keywords - Part 2

Keyword Research - Finding Keywords - Part 1

Keyword Research - Finding Keywords - Part 2

Keyword Research - Spy on Competitors

Keyword Planning - Using the Buyer's Funnel

Keyword Planning - Volume and Cost Estimates

Keyword Organising - Finding Themes and Wraps

Calculate Initial Max CPC Bids

Quality Score

Ad Rank

Why Use Video Ads

Connect Google Ads and YouTube

Starting Our Video Ad Campaign

Video Ad Formats

Bidding Strategy

Delivery Method

Networks

Inventory Type

Exclude Contents Types and Labels

Selective Optimisation

Frequency Capping

YouTube Keywords

Topics

Placements

CPV Bidding

Set Up Video Ad

Companion Banner

Discovery Ad

Improve Profits Strategy

Manage Multiple Accounts

Split Testing

What You Will Learn?

  • Let's Build a Successful Google Ads Strategy Together, Step by Step!.
  • In The Complete Google Ads Masterclass (Former Google AdWords) you'll learn to create effective ads for your business & career to grow using Google Ads (Former Google AdWords)..
  • — You'll learn step by step how to create ads that people will click. We'll talk phycology behind "what makes people click". Whether your goal is to get more traffic to a website, get more leads for a business or more sales - this course is for you! .
  • This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!.
  • — After This Course, You'll Be Able To.
  • Work as a successful Google Ads Freelancer..
  • Get Hired as a Google Ads Expert..
  • Grow Your Business & Career..
  • — What You Will Master Inside This Course.
  • To Drive Traffic To Your Website or Landing Page Consistently.
  • To Determine The Value Of Your Ad Campaigns By Using Conversion Tracking.
  • To Create Google Ads Campaigns & Then Optimize Them For Results.
  • To Get Earlier Website Visitors Back To Your Website To Sell More.
  • To Effectively Advertise Your Products And Services To The Right Audience.
  • To Understand How To Target The Right Audience For Less Ad Spend.
  • To Get Higher Profit Margins By Targeting The Right Search Terms.
  • The Course includes Articles, Templates & Tools That'll Optimize Your Google Ads!.
  • The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST..
  • Who Is The Target Audience?.
  • People Wanting to Become a Top Freelancer..
  • Website Owners Who Want to Increase Web Traffic, Conversions, and Sales..
  • Business Owners Who Want to Use Google Ads to Grow their Business..
  • Anyone Who Wants to Master Google Ads..
  • Anyone Struggling to Get Traffic and Sales..
  • If You're New In Business & Want to Advertise Effectively..
  • Anyone Looking to Start a Career in Google Ads Space..
  • Anyone Who Wants to Build a Brand and a Fan Base Using Google Advertising..
  • Someone with a job who wants to create their own business on the side..
  • See You Inside The Complete Google Ads Masterclass (Former Google AdWords)..
  • Love .
  • Robin & Jesper.