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Digital Marketing
Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.
Free
This Course Includes
edx
0 (0 reviews )
4 months at 3 - 5 hours per week
english
Online - Self Paced
professional certificate
The University of Maryland College Park
About Digital Marketing
UMD and USMx's Digital Marketing Professional Certificate
Fundamentals of Digital Marketing
Digital Marketing Analytics: Tools and Techniques
Online Advertising & Social Media
Digital Customer Analytics
Job Outlook
What You Will Learn?
- How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling..
- How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications..
- How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming..
- How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making..